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As website builder can certainly help you out in creating a website, it can never teach you the basic rules of web page design and layout. In order to efficiently utilize website builder software, you first need to understand the key elements that make up a successful website.

"Make your web page easy to read

The most important rule in creating a web site is to make it easy on the eyes. What does this exactly mean? You must carefully choose your text and background colors. Make sure that the text and backgrounds have contrasting colors. Also, do not set your text size too small or too large. All capitalized letters is also not a good web design idea.

Always keep the alignment of the main text to the left as center-aligned text is best only in headlines.

"Your website should be very easy to navigate

Keep on mind that it is more important that all your navigational buttons, links and tabs are easy to read and understand rather than just "flashy" effects. In short, your visitors must be able to find what they are looking for in your website within three clicks only.

"Make sure the layout and buttons are consistent throughout

Just as in any type of document formatted, all graphic images, typefaces, headings, and footers must be consistent throughout your website. Consistency and coherence in any document, whether in print or online, is essential to project a professional image. Knowing how to use a website builder is not enough - understand that all graphics and special effects must remain the same. Don't get too excited using a lot of different elements.

"Your website should download fast, no big graphics that take forever to load

Studies have shown that visitors quickly lose interest in a web site if the page does not download within 15 seconds. Online users are not patient enough. If your website has yet to have good name recognition, it is best to keep the download time as short as possible.